Maginus comes to the aid of multi-channel businesses

Published 5th December 2008

2nd December 2008, Manchester – Maginus, a leading provider of software and services for retail and distribution, has introduced Multi Channel Commerce (MCC) Solutions for Microsoft Dynamics AX, to provide management systems that will boost productivity for companies that trade across multiple channels.

MCC, for which Maginus has exclusive rights in the UK, gives companies comprehensive control over multi-channel sales, fulfilment and service. This allows companies to market, sell and deliver products and services to customers via retail outlets, the web, catalogue and mail order, telesales, trade counter and field sales. The solution has been developed by TVH Consulting in France, where retailers are already enjoying the benefits.

Maginus has launched MCC in response to the fact that multi-channel companies are generally forced to use different solutions for each channel they trade through, which can result in higher operational costs, a lack of customer focus and inefficiencies in the supply chain. MCC is the ideal solution for all these problems.

MCC will be fully integrated with Microsoft POS 2009, but has the flexibility to integrate with a retailer’s existing POS solution. The catalogue management tools provide the capability to design and plan marketing campaigns. The technology also allows companies to run a successful e-Commerce operation either standalone or as part of an integrated multi-channel business. Finally, the solution is also suitable for the wholesale distribution market, allowing distributors to trade across multiple channels while managing relationships with suppliers, controlling sophisticated warehousing and managing complex customer relationships.

Russell Dorset, Sales and Marketing Director, Maginus, said, “This strategic partnership reinforces Maginus’ expertise in this market built with its Maginus ERP and Maginus e-Commerce solutions, with customers including DSGi Business, Co-op Electrical, Oddbins Direct and SMEG UK. MCC will further extend Maginus’ leadership in the multi channel solutions market by coupling the proven expertise of Maginus with a world-class global ERP solution.”

He continued, “We decided on a strategic partnership with TVH Consulting, the largest Dynamics reseller in France, because they had the most powerful solutions. MCC is an important addition to our product portfolio, which fits alongside our other products seamlessly.”

Paul White, Head of Microsoft’s UK’s Dynamics businesses, said, “Dynamics AX is a powerful global Enterprise wide business solution. MCC Solution from Maginus is clearly a market leading proposition for managing multi-channel retail and distribution on the Dynamics AX platform. The technology allows businesses to view business data at a glance, boost productivity and improve effectiveness. It assists businesses across a range of departments including sales & marketing, warehousing, procurement, financial management, project accounting, human resource management and service management.”

Frederic Aragon Commercial Director at TVH Consulting, said, “MCC powered by Microsoft Dynamics AX is an essential piece of technology for High Street retailers, distributors, online specialists and mail order companies, globally. Our expertise with Dynamics AX coupled with Maginus as our sole UK partner means we are now in a strong position to develop our position in a key market.”